Amazon.com Inc. launched a digital video downloading service Thursday, ending months of speculation that the Internet retailer would be getting into the online TV and movie business.
The service, dubbed Amazon Unbox, will offer thousands of television shows, movies and other videos from more than 30 studios and networks, the company said.
TV shows will cost $1.99 per episode, and most movies will go for $7.99 to $14.99; movies can also be rented for $3.99.
Can you hear the cable and satellite TV providers shaking in their boots? It's only a matter of time before Amazon and its competitors buy the rights for live streaming sports events. Imagine paying Amazon.com a few bucks to watch the Superbowl, or the World Series.