It is interesting to note that Ford is still going to place ads for its Volvo products in those publications, which lends some credence to their statement that the ad placement decisions are purely business decisions. As someone who briefly worked for a small publisher in Maine, and who placed ads in a smorgasbord of periodicals, I can attest to the fact that ad placement is as much guesswork and dart-throwing as it is a rational discipline. Anyone who advertizes knows that most of their ads are for nought.
As an owner of an '87 Range Rover, may I say it doesn't matter to me one whit where Ford advertizes. It probably will have little or no effect on me. I'm one of those people advertizers hate, because I remember the ad (if it's good), but rarely the product name.
Peace,
Tor
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