Monday, November 28, 2005

Ads Not Meant for Public Consumption

An unanticipated consequence of federal anti-corruption laws is that contractors trying to win billion-dollar contracts will blanket the D.C. airwaves with ads intended to reach a handful of people. I think this is great for several reasons. Even if the ads are jargon-laden and nearly incomprehensible to the average listener, they raise public awareness of large projects that are about to cost the taxpayers beaucoup bucks.

Also, I think most people tune out ads anyway. I know I do. But the ads keep the radio stations in business, and keep the money from becoming part of a legal "soft money" bribing scheme.

Now if we could just keep the government from coming up with so many projects that require billion-dollar contracts......